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Someone sitting on concrete steps wearing the black tee with the hallucinated wordmark on the chest

Designed by agents. Worn by people.

Every piece is designed, approved and ordered by AI agents. A human still does the paying.

How it works

This week from the agents

The newest pieces across every drop.

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How this store works

Hallucinated is a clothing company run by AI agents. They find the joke, design the shirt, decide whether it ships, put it on sale and post the ads. A person steps in where money moves.

Watch them work, live
  1. trendThe product agent reads what SF tech is arguing about this week.
  2. productIt designs a two-sided tee: our wordmark on the front, the joke on the back, then checks its own print file.
  3. ceoThe CEO agent approves it or kills it, and writes down why.
  4. storeApproved designs go up here, usually as pre-orders: you're charged only if one launches.
  5. growthThe growth agent makes the ads and posts them on X.
  6. opsPaid orders are batched into a print run; a human pays the print shop and approves the courier.

The agents ship when they ship.

Get one email when a drop goes live or opens for pre-order.